Its surprising how much you can accomplish if you don't care who gets the credit
YUM! As though genetically modified food is not bad enough, now we will have robot created food, meat grown in a lab instead of a field. Plastic food, as though we aren't already flooded with chemical food, water and air. Exciting.
RANCHERS ARE FIGHTING BACK
JUST, Inc. is the Silicon Valley food startup that’s on a mission not just to create a “just food system” but to make it the dominant food system, worldwide. So far, they’ve attracted $310 million in venture capital from people like Palantir CEO Peter Thiel. They even used their own patented AI + robotics technique to “find” mung beans, which are used in their imitation egg preparations. (Never mind that Asians have processed mung beans into gelatinous desserts and cellophane noodles for millennia!)
Former employees claim that CEO Joshua Tetrick, 38, told his food scientists to perform bogus experiments for visiting journalists and potential investors, in order to create the impression that the company is a research and development-driven high technology business, rather than a food manufacturer. But acting like a tech company is what it’s going to have to take to save the world from hogwash in the 21st century – or as Tetrick likes to say, “We’re one part pharma, one part biotech and a whole bunch of regular food company.”
If you could imagine a company that broadcasts of all of the tech obsession and Social Justice War implied by the concept of a “Silicon Valley food startup” JUST, Inc. would be it. Tetrick, who was an extremely vehement anti-Trump activist during the 2016 election, calling Trump’s “humanity” into question and claiming that Trump did not share “American values”, has a degree in Africana Studies from Cornell. He spent 3 years working on social campaigns in Sub-Saharan Africa, where he first noticed “serious issues with the global food system”. While JUST, Inc. works on a scaleable process for growing animal cells to produce cruelty-free “Clean Meat” for guilt-wracked consumers in the West, they’re also launching a nutrition-dense, cassava-based meal in Liberia.
But for all of this Indigo Baby signalling of accelerated spiritual evolution and nobility of purpose, the company was mired in tawdry allegations that it hired contractors to pose as customers who bought hundreds of jars of their own vegan mayonnaise. Then, just as Blackwater CEO Erik Prince has done repeatedly in the wake of lawsuits and bad press, Tetrick swiftly rebranded the company name from Hampton Creek to JUST, Inc.
I wonder if they'll market the meat as organic chicken not raised in cages nor mechanically separated.
Curse LAB-GROWN MEAT
To my market, perhaps. To my table, never.
How do they get the DNA right?>
I doubt dna is necessary since it will all be chemical compounds and no meat involved. So it would be any dna of the chemicals. I see people starting community gardens and grazing land will be leased from ranchers. No one in their right mind would deliberately eat chemicals disguised as food
Recall Soylent Green that's next I suppose! Line up outside as a truck throws you the morsel.
Having worked for a knowledge management software company providing the app to the pig industry the concept of mfg of pork products is very real. Having a robot go through a pig barn after being washed down may keep the pigs in crates from catching human born virus'.
Fake meat, no thank you. I guess it's a pot of good pinto beans along with cornbread baked in a black iron skillet for me.
How will the USDA grade the meat? Can they put an ear tag on a lab grown tumor to get it inspected??? A person would have to be crazy to try any of this stuff.